Google Search Advertising

Google Search Advertising is a Search Engine Advertising, also known as paid search advertising, Google advertising and search engine marketing. Is a marketing technique that places online advertisements in search engine results. One of the most populars platforms for search advertising is Google AdWords, which operates like other search advertising networks with an auction-like system, where companies bid to appear in certain search results.

A few factors will determine when, where and how much you will pay per click, including your bid as your Quality Score. AdWords offers different ways to place Google ads on Google, such as Gmail, YouTube and the Google Display Network. To have a good Search Advertising you need to have a logical account structure, smart keyword research, creative and relevant search ads, cost-saving targeting strategies and an ongoing optimization. 

In your business you can add ads in the search results and pay a small fee every time somebody clicks on one of your ads, which is known as pay-per-click advertising. Also you can tell the search engine the maximum amount you're willing to pay. It would be really useful if you are a new business and if you want to drive online sales.