Google Search

Google Search is a Search Engine Optimisation on the web property of Alphabet Inc., and is the most used search engine on the web. The main objective of the Google Search Engine is to search for texts on web pages. The Search Engine Results Page (SERP) is the page displayed by a web search engine in response to a keyword query. 

Google Search types:

1. Information oriented search: general information.
2. Navigation oriented search: search for products and services of an service provider.
3. Transaction oriented search: intention to make a transaction, reservation or purchase.

There are different forms to use the Google Search in a good way, among we can find: tiping and using suggestions, a minimum of keywords (less than 3-4), change words in the different languages, with slogans, search the initials, potential sentences for special searches, when google gives you a suggestion after you have searched a wrong typing or to search for a URL.

In our business we can use the Search Engine Marketing (SEM) and the Search Engine Optimisation (SEO) to increase your views, as it will put into a better position your web page on the Internet.