There are different kind of ads products in Google that we can use for online marketing and search engine marketing in your business, among we will find:
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Search ads: Your ads will show above or below Google's search results at just the right time.
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Display ads: Text and banner ads are served in Gmail and over two million websites and apps, your ad will show where your audience see it.
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Video ads: YouTube lets you bring your business to life in a vibrant and dynamic way.
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App ads: Ads let you showcase your app across the Google Network, with no need for any developer skills.
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Universal app campaigns: Each ad is optimized through machine learning algorithms, over 300 million potential signal combinations are analyzed in real time , also you
can tailor your bids to fit your business goals and set a target CPA or target ROAS.
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New adwords: Is tailored to your business, always keep an eye on everything, simple and effective tools, and do tasks faster.
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Shopping ads: Are more than just a text ad, they show users a photo of your product, plus a title, price, store name and more. If you use shopping campaigns to promote
your online and local inventory, it will boost traffic to your website or local store, and find better qualified leads.