Google and Marketing Online

Google is the most popular website in the world and the most used Search Engine worldwide. Inside Google there are many different kind of products, that you can use according to your preferences.

Google Search is a Search Engine Optimisation on the web property of Alphabet Inc., and is the most used search engine on the web. The main objective of the Google Search Engine is to search for texts on web pages.

Keywords are the key so that your website will be found. A Keyword is a term or set of terms that users use when they search in the search engines. 

There are different kind of ads products in Google that we will use for online marketing and search engine marketing in your business, here you will find some of them.

Google Search Advertising is a Search Engine Advertising, also known as paid search advertising, Google advertising and search engine marketing. Is a marketing technique that places online advertisements in search engine results.

Google Adwords is a Search engine advertising optimisation. In this page you can create an account and start creating advertising for your web page in Google.

Google Analytics is to make an analysis of your website traffic, is the measurement, collection, analysis and evaluation of website user data with the aim to understand the usage and optimise the website based on the information. 

Google Local Guide is adding information, reviews, photos onto Google Maps. This program offers you free Google Drive storage and the promise of insider access if you're willing to put in the time.

A map is an analogue or digital medium, which it represents the surface of the earth. Google Maps is a web-based service that provides detailed information about geographical regions and sities around the world.

Google Maps API are that maps that have additional content for own webpages. Also here we can find API (Application Programming Interface) and the SDK (Software Development Kit).

Google Authorship Markup shows the power of portraits photos, creating a relation between the content and the authors, being more reliable to the visitors of the website.

Google Translate is a free Google service that instantly translates words, phrases and web pages from English into more than 100 languages and vice versa.

Google Knowledge Graph is google's own database consisting out of RDF (Resource Description Framework) that structure entities in a scheme which has a graph structure, where all of the data has been collected and is evaluated for relevance.